Search engines have been a key piece in the development of the internet as we know it today. Once the internet became a public and a widely available tool in the world, search engines were the main way to surf or browse the internet for millions of people. The gradual ascension of search engines from simple algorithms for complex AI-controlled systems has been in lockstep with search engine optimization. In short summarization, SEO refers to using strategies that augment the amount of traffic and the accuracy of people reaching a website through a search engine. As search engine algorithms became more complex to accommodate the millions of websites that sprang over the years, SEO became a powerful tool to rank websites on the first pages of search engines, and an increasingly hard one to master.
In this overview, we’ll discuss the most important SEO elements involved in getting your website ranked higher on search engines.
Dwell time is one of the major factors used by search engine algorithms to assess the overall quality and relevancy of your website. It translates to the time users spend on your website every visit. Websites riddled with low-quality and irrelevant content have a very short dwell time, which will eventually lead them into oblivion. Focusing on niche content will increase your chances as you won’t be fighting against many competitors. According to SEO expert Adam White from Seojet.net, building a niche-specific website with in-depth, helpful content is a big factor in improving your Google ranking. Using the right backlink tools for your website’s direction can dramatically increase the number of users stumbling upon your website. If users keep coming back, they’ll probably bookmark your website, which helps in improving your ranking.
Since SEO isn’t only about garnering random traffic from people all over the internet, increasing the relevancy of your website to visitors using certain keywords in search engines is also essential. The wrong keyword in your title can cause your website to drop in ranks as it loses its relevance to both people and algorithms. The title of the article or page should contain the target keyword as close to the beginning as possible. If you do a quick search with the keyword on search engines, you’ll notice how the algorithm favors the target keyword.
After many updates to Google’s search engine algorithm, researching the keyword now includes tying it to the topic the user is interested in. Observe the keywords and related keywords that come up during different search results and perform a scan of the latest trends to see whether the keyword is trending towards a certain direction or not. Picking keywords can be difficult at first because you’ll be trying to find the fine balance between using a highly competitive keyword and an obscure one. Be sure to check both the search volume and difficulty to find the best utilizable keywords to use in content and titles.
In the early days of search engines, SEO strategies rarely revolved around content. But the complexity of algorithms now is forcing many websites to not only keep a close eye on the quality of their content but its relevance to current trends, as well. Old content is bound to fade away and drop in the rankings, making updating it regularly a very important step to maintain or increase your site’s ranking. The algorithm realizes that the more recent the content is, the more relevant it will probably be to the user.
A lot of people forget or avoid putting links to other websites on their site, which can have a significant negative impact on the ranking of the website. Outbound links are used by the algorithm to judge whether an article is informative and relevant. Those links are usually used to refer to sources and other vital pieces of information that the user may need to know about. Using random links is ill-advised as it will only confuse the algorithm and cause it to lower your ranking.
The time it takes for a page to load can be enough time to bore the user and cause them to bounce to another website. The loading speed of a website is taken into account as the algorithm disfavors slow websites. The high bounce or abandonment rate of users indicates that they are quickly losing interest in your website. According to recent research, almost half the visitors to a website will change their mind and leave if the website takes more than three seconds to load. You’ll want to make sure that your website’s frontend and backend are optimized properly to ensure fast loading speeds.
While high-quality content that’s available only in text form is great, you’ll be fighting an uphill battle with your competitors if you exclusively use text only without images, videos, audio, and slideshows. Visitors sometimes prefer seeing videos of the topic they’re looking to learn more about instead of reading text. After all, videos can provide more excitement and engagement. Once users are interested in them, multiple forms of media will increase the time users spend on your website.
A lot of websites forget to resize and reformat their images before putting them up. This can lead to unproportionate and bulky images that just lower the loading speed while causing inconvenience for visitors. Try to find the balance between compressing your image and retaining their original quality for the best results. You can also take advantage of your image by inserting relevant keywords as names, descriptions, or even captions, helping boost the relevancy of keywords on your website.
The world’s quick shift to using more mobiles than computers to browse the internet has left many websites unprepared. You need to make sure that your website is completely functional and operational in both mobile and computer versions if you don’t want to miss out on a big portion of visitors to your website. Google provides the Mobile-Friendly Test to help you assess how every page on your website is faring in terms of mobile-friendliness.
Learning the basics of SEO and ranking tactics will take some time because there is no standard strategy that works for everyone. You’ll have to experiment around with different techniques to find something that aligns well with the SEO stats you have in your mind and overcome your competitors. That said, you’ll have to be patient, your ranking won’t improve overnight, seeing as it takes the search engine’s algorithm a few days, or even weeks, to gradually push a website up the ranking list.